Difference between revisions of "OpenX"

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{{Infobox software
{{Infobox software
| name                  = OpenX
| name                  = OpenX Source
| title                  = '''OpenX'''
| title                  = '''OpenX Source'''
| logo                  = <!-- [[Image: ]] -->
| logo                  = <!-- [[Image: ]] -->
| screenshot            = <!-- [[File: ]] -->
| screenshot            = <!-- [[File: ]] -->
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| developer              = OpenX Software Ltd.
| developer              = OpenX Software Ltd.
| released              = {{Start date|2008|02|21}} (2.4.4)<ref name="OX244">{{cite web |url=http://blog.openx.org/02/openx-update-available-including-6-improved-language-files/ |title=OpenX update available including 6 improved language files |author=George, Oliver |publisher=OpenX Software Ltd. |date=21 February 2008 |accessdate=10 January 2013}}</ref>
| released              = {{Start date|2008|02|21}} (2.4.4)<ref name="OX244">{{cite web |url=http://blog.openx.org/02/openx-update-available-including-6-improved-language-files/ |title=OpenX update available including 6 improved language files |author=George, Oliver |publisher=OpenX Software Ltd. |date=21 February 2008 |accessdate=10 January 2013}}</ref>
| discontinued          =  
| discontinued          = yes
| frequently updated    = yes<!-- Release version update? Don't edit this page, just click on the version number! -->
| latest release version = 2.8.11
| latest release date    = {{release date and age|2013|08|07}}
| programming language  = PHP
| programming language  = PHP
| operating system      = Cross-platform
| operating system      = Cross-platform
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}}
}}


'''OpenX''' is open-source advertisement server software. The software has undergone numerous changes in name and direction over the years. Direct downloads of the free open-source version OpenX Source from developer OpenX Software Ltd. are limited. You can find the latest version [http://www.openx.com/products/source-download on the OpenX site]. Former developer Wim Godden (2000–2002) is also offering direct download links to OpenX Source (and other earlier versions) up to version 2.8.9<ref name="OXGoddenDLoads">{{cite web |url=http://www.opensource.be/openx/ |title=phpAds / phpAdsNew / OpenAds / OpenXTM downloads |publisher=Wim Godden |accessdate=10 January 2013}}</ref>, which was released on May 9, 2012.<ref name="OX289">{{cite web |url=http://blog.openx.org/05/openx-source-289-security-release/ |title=OpenX Source 2.8.9 Security Release |author=Nutting, Chris |publisher=OpenX Software Ltd. |date=09 May 2012 |accessdate=10 January 2013}}</ref> A free hosted commercial version called OpenX OnRamp and a fee-based commercial Enterprise edition also exist.
'''OpenX Source''' was open-source advertisement server software. The open-source version of the software was sold on September 13, 2013 and is now being developed (as open-source) as [[Revive Adserver]].<ref name="OXSourceSold">{{cite web |url=http://openx.com/press-releases/openx-sells-open-source-ad-serving-product/ |title=OpenX Sells Open Source Ad Serving Product |publisher=OpenX Technologies |date=13 September 2013 |accessdate=07 January 2014}}</ref> Proprietary commercial versions of OpenX are still marketed by OpenX Technologies.


==Product history==
==Product history==
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OpenX began as phpAds, created by Tobias Ratschiller in early 1999.<ref name="GrokPost99">{{cite web |url=http://grokbase.com/p/php/php-version3/9936m0s281/php3-phpads |title=&#91;PHP3&#93; phpAds |author=Ratschiller, Tobias |publisher=grokbase.com |date=06 March 1999 |accessdate=23 January 2013}}</ref><ref name="GHAdsNewReadMe">{{cite web |url=https://github.com/yabba/phpAdsNew/blob/master/README |title=phpAdsNew / README |author=Leenheer, Niels |publisher=GitHub |accessdate=23 January 2013}}</ref><ref name="NielsPostOpenX">{{cite web |url=http://rakaz.nl/2008/02/openads-becomes-openx.html |title=openads becomes openx |author=Leenheer, Niels |publisher=Niels Leenheer |date=19 February 2008 |accessdate=23 January 2013}}</ref> However, by 2000 Ratschiller didn't have the time to support the phpAds project, and programmer Wim Godden decided to fork the project as phpAdsNew, expanding the project with new features in the process.<ref name="NielsPostOpenX" /><ref name="GHAdsNewReadMe" /><ref name="GoddenAbout">{{cite web |url=http://techblog.wimgodden.be/about-me/ |title=Wim Godden's professional blog > About me |author=Godden, Wim |publisher=Wim Godden |accessdate=23 Janaury 2013}}</ref> Godden and programmer Niels Leenheer — who joined the team in January 2001 — hoped the "New" moniker would be temporary, lasting only until Ratschiller could update the phpAds website. Unfortunately, this only happened years later, after the name phpAdsNew was too well established to be changed.<ref name="NielsPostOpenX" />
OpenX began as phpAds, created by Tobias Ratschiller in early 1999.<ref name="GrokPost99">{{cite web |url=http://grokbase.com/p/php/php-version3/9936m0s281/php3-phpads |title=&#91;PHP3&#93; phpAds |author=Ratschiller, Tobias |publisher=grokbase.com |date=06 March 1999 |accessdate=23 January 2013}}</ref><ref name="GHAdsNewReadMe">{{cite web |url=https://github.com/yabba/phpAdsNew/blob/master/README |title=phpAdsNew / README |author=Leenheer, Niels |publisher=GitHub |accessdate=23 January 2013}}</ref><ref name="NielsPostOpenX">{{cite web |url=http://rakaz.nl/2008/02/openads-becomes-openx.html |title=openads becomes openx |author=Leenheer, Niels |publisher=Niels Leenheer |date=19 February 2008 |accessdate=23 January 2013}}</ref> However, by 2000 Ratschiller didn't have the time to support the phpAds project, and programmer Wim Godden decided to fork the project as phpAdsNew, expanding the project with new features in the process.<ref name="NielsPostOpenX" /><ref name="GHAdsNewReadMe" /><ref name="GoddenAbout">{{cite web |url=http://techblog.wimgodden.be/about-me/ |title=Wim Godden's professional blog > About me |author=Godden, Wim |publisher=Wim Godden |accessdate=23 Janaury 2013}}</ref> Godden and programmer Niels Leenheer — who joined the team in January 2001 — hoped the "New" moniker would be temporary, lasting only until Ratschiller could update the phpAds website. Unfortunately, this only happened years later, after the name phpAdsNew was too well established to be changed.<ref name="NielsPostOpenX" />


During the time period between 2001 and 2002, new features new features were added and existing ones improved. After the release of version 1.9, a completely revised version 2.0 was finally released on September 29, 2004, led by Niels Leenheer.<ref name="NielsPostOpenX" /> Developer Scott Switzer began working on the project then, with hopes of updating the content for a version 2.1 release. This, however, didn't happen; rather, the code ended up being modified for employer Unanimus and released as "MaxMediaManager."<ref name="NielsPostOpenX" /> The software was taken back to the open source community eventually, culminating in phpAdsNew, phpPgAds and MaxMediaManager becoming "OpenAds" in late-2006. phpAdsNew became OpenAds version 2.0 and MaxMediaManager transitioned to version 2.3.<ref name="OpenadsChange">{{cite web |url=http://www.adminfusion.com/forums//archive/index.php/t-13664.html |title=Openads? |author=bdude |publisher=AdminFusion |date=27 December 2006 |accessdate=23 January 2013}}</ref><ref name="NielsPostOpenX" />
During the time period between 2001 and 2002, new features new features were added and existing ones improved. After the release of version 1.9, a completely revised version 2.0 was finally released on September 29, 2004, led by Niels Leenheer.<ref name="NielsPostOpenX" /> Developer Scott Switzer began working on the project then, with hopes of updating the content for a version 2.1 release. This, however, didn't happen; rather, the code ended up being modified for employer Unanimus and released as "MaxMediaManager."<ref name="NielsPostOpenX" /> The software was taken back to the open source community eventually, culminating in phpAdsNew, phpPgAds and MaxMediaManager becoming "OpenAds" in late 2006. phpAdsNew became OpenAds version 2.0 and MaxMediaManager transitioned to version 2.3.<ref name="OpenadsChange">{{cite web |url=http://www.adminfusion.com/forums//archive/index.php/t-13664.html |title=Openads? |author=bdude |publisher=AdminFusion |date=27 December 2006 |accessdate=23 January 2013}}</ref><ref name="NielsPostOpenX" />


When version 2.4.4 was released on February 21, 2008, OpenAds was once again rebranded under a new name: OpenX.<ref name="OX244" />
When version 2.4.4 was released on February 21, 2008, OpenAds was once again rebranded under a new name: OpenX.<ref name="OX244" />


In 2011, OpenX Software disabled direct downloads of the free open-source version. Former developer Wim Godden subsequently made all GPL versions from phpAds 1.2.0 to OpenX 2.8.9 available.<ref name="OXGoddenDLoads" /> Since then, downloads of OpenX Source have been re-enabled, though only for the latest version.<ref name="SourceDLoad">{{cite web |url=http://www.openx.com/products/source-download |title=Download OpenX Source |publisher=OpenX Software Ltd |accessdate=23 January 2013}}</ref> Older versions can still be found via Godden's download page.
In 2011, OpenX Software disabled direct downloads of the free open-source version. Former developer Wim Godden (2000–2002) subsequently made all GPL versions from phpAds 1.2.0 to OpenX 2.8.9 (released on May 9, 2012.<ref name="OX289">{{cite web |url=http://blog.openx.org/05/openx-source-289-security-release/ |title=OpenX Source 2.8.9 Security Release |author=Nutting, Chris |publisher=OpenX Software Ltd. |date=09 May 2012 |accessdate=10 January 2013}}</ref>) available.<ref name="OXGoddenDLoads">{{cite web |url=http://www.opensource.be/openx/ |title=phpAds / phpAdsNew / OpenAds / OpenXTM downloads |publisher=Wim Godden |accessdate=10 January 2013}}</ref> Later, downloads of OpenX Source were re-enabled, though only for the latest version.<ref name="SourceDLoad">{{cite web |archiveurl=https://web.archive.org/web/20130502043107/http://www.openx.com/products/source-download |url=http://www.openx.com/products/source-download |title=Download OpenX Source |publisher=OpenX Software Ltd |archivedate=02 May 2013 |accessdate=07 January 2014}}</ref> On September 13, 2013, OpenX Technologies announced the sale of its legacy open-source ad serving product, OpenX Source, to a team led by Andrew Hill, one of the code's original developers. The team is developing the open-source project under the new name [[Revive Adserver]].<ref name="OXSourceSold" />
 
Older versions of OpenX can still be found via Godden's download page.


==Features==
==Features==
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==External links==
==External links==
* [http://www.ohloh.net/p/OpenX OpenX on Ohloh]
* [https://github.com/openx OpenX on GitHub]
* [https://github.com/openx OpenX on GitHub]
* [http://sourceforge.net/projects/phpadsnew/ OpenX on SourceForge] (deprecated)
* [https://www.openhub.net/p/OpenX OpenX on Open Hub]
* [http://www.openx.com OpenX commercial site]
* [http://www.openx.com OpenX commercial site]
* [http://blog.openx.org/ OpenX blog]
* [http://blog.openx.org/ OpenX blog]
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<!---Place all category tags here-->
<!---Place all category tags here-->
[[Category:Content management software (open source)]]
[[Category:Discontinued or abandoned software (open source)]]
[[Category:Marketing software (open source)]]

Latest revision as of 16:44, 4 May 2021

OpenX Source
Original author(s) Tobias Ratschiller
Developer(s) OpenX Software Ltd.
Initial release February 21, 2008 (2008-02-21) (2.4.4)[1]
Discontinued 2.8.11 / August 7, 2013; 11 years ago (2013-08-07)
Written in PHP
Operating system Cross-platform
Available in Multi-lingual
Type Ad server software
Content management system
License(s) GNU General Public License v2.0 (free edition)
Website OpenX.com
opensource.be/openx

OpenX Source was open-source advertisement server software. The open-source version of the software was sold on September 13, 2013 and is now being developed (as open-source) as Revive Adserver.[2] Proprietary commercial versions of OpenX are still marketed by OpenX Technologies.

Product history

OpenX began as phpAds, created by Tobias Ratschiller in early 1999.[3][4][5] However, by 2000 Ratschiller didn't have the time to support the phpAds project, and programmer Wim Godden decided to fork the project as phpAdsNew, expanding the project with new features in the process.[5][4][6] Godden and programmer Niels Leenheer — who joined the team in January 2001 — hoped the "New" moniker would be temporary, lasting only until Ratschiller could update the phpAds website. Unfortunately, this only happened years later, after the name phpAdsNew was too well established to be changed.[5]

During the time period between 2001 and 2002, new features new features were added and existing ones improved. After the release of version 1.9, a completely revised version 2.0 was finally released on September 29, 2004, led by Niels Leenheer.[5] Developer Scott Switzer began working on the project then, with hopes of updating the content for a version 2.1 release. This, however, didn't happen; rather, the code ended up being modified for employer Unanimus and released as "MaxMediaManager."[5] The software was taken back to the open source community eventually, culminating in phpAdsNew, phpPgAds and MaxMediaManager becoming "OpenAds" in late 2006. phpAdsNew became OpenAds version 2.0 and MaxMediaManager transitioned to version 2.3.[7][5]

When version 2.4.4 was released on February 21, 2008, OpenAds was once again rebranded under a new name: OpenX.[1]

In 2011, OpenX Software disabled direct downloads of the free open-source version. Former developer Wim Godden (2000–2002) subsequently made all GPL versions from phpAds 1.2.0 to OpenX 2.8.9 (released on May 9, 2012.[8]) available.[9] Later, downloads of OpenX Source were re-enabled, though only for the latest version.[10] On September 13, 2013, OpenX Technologies announced the sale of its legacy open-source ad serving product, OpenX Source, to a team led by Andrew Hill, one of the code's original developers. The team is developing the open-source project under the new name Revive Adserver.[2]

Older versions of OpenX can still be found via Godden's download page.

Features

The main features of the free OpenX Source version include[11]:

  • configurable targeting options
  • video and interactive ad support
  • frequency capping
  • ad, revenue, and conversion reporting
  • multiple pricing models
  • secure login
  • inventory management
  • priority and parameter management
  • extensible

Hardware/software requirements

Installation requirements for installing the open-source OpenX Source include:

Consult the administrator guide for more information.

Videos, screenshots, and other media

  • Videos for the commercial OpenX Enterprise can be found on the commercial site.
  • Screenshots of OpenX Source can be found on Softpedia.
  • A demo of OpenX is available on Softaculous. Login information is at the right.
  • Documentation for OpenX Source can be found here.

Entities using OpenX Source

Further reading

External links

References

  1. ↑ 1.0 1.1 George, Oliver (21 February 2008). "OpenX update available including 6 improved language files". OpenX Software Ltd.. http://blog.openx.org/02/openx-update-available-including-6-improved-language-files/. Retrieved 10 January 2013. 
  2. ↑ 2.0 2.1 "OpenX Sells Open Source Ad Serving Product". OpenX Technologies. 13 September 2013. http://openx.com/press-releases/openx-sells-open-source-ad-serving-product/. Retrieved 07 January 2014. 
  3. ↑ Ratschiller, Tobias (6 March 1999). "[PHP3] phpAds". grokbase.com. http://grokbase.com/p/php/php-version3/9936m0s281/php3-phpads. Retrieved 23 January 2013. 
  4. ↑ 4.0 4.1 Leenheer, Niels. "phpAdsNew / README". GitHub. https://github.com/yabba/phpAdsNew/blob/master/README. Retrieved 23 January 2013. 
  5. ↑ 5.0 5.1 5.2 5.3 5.4 5.5 Leenheer, Niels (19 February 2008). "openads becomes openx". Niels Leenheer. http://rakaz.nl/2008/02/openads-becomes-openx.html. Retrieved 23 January 2013. 
  6. ↑ Godden, Wim. "Wim Godden's professional blog > About me". Wim Godden. http://techblog.wimgodden.be/about-me/. Retrieved 23 Janaury 2013. 
  7. ↑ bdude (27 December 2006). "Openads?". AdminFusion. http://www.adminfusion.com/forums//archive/index.php/t-13664.html. Retrieved 23 January 2013. 
  8. ↑ Nutting, Chris (9 May 2012). "OpenX Source 2.8.9 Security Release". OpenX Software Ltd.. http://blog.openx.org/05/openx-source-289-security-release/. Retrieved 10 January 2013. 
  9. ↑ "phpAds / phpAdsNew / OpenAds / OpenXTM downloads". Wim Godden. http://www.opensource.be/openx/. Retrieved 10 January 2013. 
  10. ↑ "Download OpenX Source". OpenX Software Ltd. Archived from the original on 02 May 2013. https://web.archive.org/web/20130502043107/http://www.openx.com/products/source-download. Retrieved 07 January 2014. 
  11. ↑ "OpenX Source - Customize your Code". OpenX Software Ltd. http://www.openx.com/publisher/open-source-ad-server#productSection1. Retrieved 10 January 2013. 
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